Customer Lifetime Value Calculator

Estimate how much revenue a customer will generate throughout their relationship with your business

Average Purchase Value ($)

Purchase Frequency (times per year)

Customer Lifespan (years)

Gross Margin (%)

Customer Acquisition Cost ($)

Retention Rate (%)

Churn Rate (%)

Discount Rate (%)

Yearly Growth Rate (%)

The advanced model uses the traditional CLTV formula that accounts for retention rate and time value of money:
CLTV = Margin × (Retention Rate ÷ (1 + Discount Rate - Retention Rate))

Results

Basic CLTV

$480.00

Simple CLTV based on purchase value, frequency, and lifespan

Advanced CLTV

$560.00

CLTV accounting for retention and discount rates

Net CLTV

$430.00

CLTV minus acquisition cost

ROI

860.0%

Return on investment from customer acquisition