Glossary

PASTOR (Problem, Amplify, Story, Transformation, Offer, Response)

4 Ps (Promise, Picture, Proof, Push)

BAB (Before-After-Bridge)

PAS (Problem, Agitation, Solution)

AIDA (Attention, Interest, Desire, Action)

Authority

Reciprocity

Social Proof

FOMO (Fear of Missing Out)

Scarcity

Thank You Page

Lead Magnet

Scarcity Elements

Call-to-Action (CTA)

Above the Fold

Squeeze Page

VSL (Video Sales Letter)

Bridge Page

Sales Letter

Direct Response Marketing

Pre-sell Page

Landing Page

Customer Segmentation

SKU (Stock Keeping Unit)

Just-in-Time (JIT) Inventory

PCI Compliance

Payment Gateway

CDN (Content Delivery Network)

PWA (Progressive Web App)

UTM Parameters

ROAS (Return on Ad Spend)

Conversion Rate Optimization (CRO)

Churn Rate

NPS (Net Promoter Score)

Augmented Reality (AR) Commerce

Voice of Customer (VoC)

Customer Journey Mapping

Inventory Turnover

Dropshipping

Cache Management

API-First Development

Framework for analyzing which marketing channels contribute to conversions.

A/B Testing

CAC (Customer Acquisition Cost)

CLTV (Customer Lifetime Value)

AOV (Average Order Value)

Headless Commerce

Abandoned Cart Recovery

API (Application Programming Interface)