4 Ps (Promise, Picture, Proof, Push)

Stages:

1. Promise:

• Core benefit
• Unique value proposition
• Key differentiators
• Outcome statement

2. Picture:

• Future pacing
• Visualization
• Story elements
• Emotional connection

3. Proof:

• Evidence presentation
• Case studies
• Testimonials
• Data support

4. Push:

• Call-to-action
• Urgency elements
• Risk reversal
• Next steps