AIDA (Attention, Interest, Desire, Action)

Stages:

1. Attention:

• Pattern interrupts
• Strong headlines
• Visual hooks
• Curiosity gaps

2. Interest:

• Problem identification
• Solution hints
• Engagement elements
• Story hooks

3. Desire:

• Benefits explanation
• Social proof
• Future pacing
• Value stacking

4. Action:

• Clear CTAs
• Risk reversal
• Urgency elements
• Easy next steps