FOMO (Fear of Missing Out)

FOMO (Fear of Missing Out)

Social anxiety driven by the perception of missing exciting or interesting events.

Trigger points:

Social proof notifications
Limited-time offers
Exclusive deals
Community participation
Event-based marketing

Implementation methods:

Recent activity popups
Purchase notifications
Countdown timers
Exclusive member benefits
Flash sales

Psychology behind it:

Loss aversion
Social belonging
Status anxiety
Opportunity costs
Decision paralysis