PASTOR (Problem, Amplify, Story, Transformation, Offer, Response)

Components:

1. Problem:

• Pain point identification
• Market research
• Customer feedback
• Situation analysis

2. Amplify:

• Cost of inaction
• Emotional impact
• Future implications
• Lost opportunities

3. Story:

• Case studies
• Customer journeys
• Personal experiences
• Market examples

4. Transformation:

• Solution benefits
• Success stories
• Before/after scenarios
• Result metrics

5. Offer:

• Value proposition
• Package presentation
• Bonus stack
• Guarantee

6. Response:

• Call-to-action
• Next steps
• Implementation plan
• Support system