Scarcity

Psychological trigger based on limited availability driving urgent action.

Types of scarcity:

  • Time scarcity (deadlines, countdowns)
  • Quantity scarcity (limited stock)
  • Access scarcity (exclusive membership)
  • Feature scarcity (limited edition)

Implementation strategies:

  • Real-time inventory counters
  • Dynamic countdown timers
  • Waitlists
  • Limited-time bonuses
  • Exclusive access windows

Best practices:

  • Authentic limitations
  • Clear deadlines
  • Transparent communication
  • Ethical implementation
  • Regular refreshing of offers