Social Proof

Psychological phenomenon where people follow actions of others to make decisions.

Types:

  • User testimonials
  • Expert endorsements
  • Celebrity validation
  • Certification badges
  • Usage statistics

Display methods:

  • Real-time notifications
  • Review aggregation
  • Trust badges
  • User-generated content
  • Case studies

Implementation strategies:

  • Authenticity verification
  • Strategic placement
  • Mobile optimization
  • A/B testing
  • Regular updates